Point of Aim
Also: POA
Where the reticle sits on the target at the moment of the trigger break, the intended impact location. The gap from point of impact is the shot's error.
POA is the shooter’s input. POI is the bullet’s actual landing point. The difference between them is the error in the shot, caused by wind miscall, scope tracking error, position issues, follow-through failure, or any combination.
“POA equals POI” is the goal at the zero distance. Past zero, POA and POI diverge by the bullet’s drop, and the shooter compensates with dial or hold.